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Article
The importance of boundary-spanners in global supply chains and logistics management in the 21st century
Journal of global marketing (2004)
  • Timothy Kiessling
  • Michael Harvey
  • Garry Garrison
Abstract
The important and required evolution of the logistics boundary-spanner due to changes in the marketplace (i.e., automation and a hypercompetitive global marketplace forging strategic alliances and lean logistical value chains) has often been overlooked by many firms and consequently, these firms have lost a competitive venue. A Market Orientation approach is used in discussing the importance of strategic alliances and the maintenance of these relationships along the supply chain. The paper explores the need for firms to recognize that logistic boundary-spanners must be relationship-focused to acquire market/firm-specific knowledge from the strategic alliance partners; a far cry from the traditional role. IOIS/Internet migration in relation to lean logistics and boundary-spanners is analyzed. © Copyright Taylor & Francis, 2004
Keywords
  • boundary-spanners,
  • global supply chains,
  • inpatriation,
  • supply chain control
Publication Date
October 1, 2004
Citation Information
Timothy Kiessling, Michael Harvey and Garry Garrison. "The importance of boundary-spanners in global supply chains and logistics management in the 21st century" Journal of global marketing Vol. 17 Iss. 4 (2004)
Available at: http://works.bepress.com/tim_kiessling/20/