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Global marketing teams: A strategic option for multinationals
Organizational dynamics (2006)
  • Timothy S. Kiessling
  • Louis D. Marino
  • R. Glenn Richey
Abstract
Extract: The buzzword of the year has been that ‘‘the world is flat,’’ now memorialized in Thomas Friedman’s book ‘‘The World is Flat: A Brief History of the Twenty-First Century.’’ Still, this concept has been well known to any top manager for years. Take for example, President George Bush’s recent comments at the 50th annual meeting of the Asia Society: He mentions how Christopher Columbus set out for India to prove the world is round, but if you look at India’s booming economy you can see that it proves the world is actually flat. ATT’s Chairman Edward Whitacre recently suggested that the world is changing; there is more global competition than ever before, competitors who never appeared on the radar are taking away customers from the more traditional set of suppliers (e.g., Vonage, Voice Over IPs, Google, Yahoo, etc.), and competitive intensity is incredible. © Copyright Elsevier Inc., 2006
Keywords
  • global competition,
  • marketing,
  • multinationals
Publication Date
January 1, 2006
Citation Information
Timothy S. Kiessling, Louis D. Marino and R. Glenn Richey. "Global marketing teams: A strategic option for multinationals" Organizational dynamics Vol. 35 Iss. 3 (2006)
Available at: http://works.bepress.com/tim_kiessling/13/