Skip to main content
Book
Franchising McChurch: Feeding Our Obsession with Easy Christianity
(2009)
  • Thomas White, Cedarville University
  • John M. Yeats
Abstract

This book takes an honest look at the rise of consumer-minded ministeries. The authors tackle a spiritual shift that is raising provocative issues such as: the blurry line between entertainment and evangelsim; a marketing approach to ministry; the warped yardstick for measuring church success; and feel-good messages that avoid tough truths.

Keywords
  • Church growth,
  • church marketing
Publication Date
January 1, 2009
Publisher
David C. Cook
Citation Information
Thomas White and John M. Yeats. Franchising McChurch: Feeding Our Obsession with Easy Christianity. Colorado Springs, CO(2009)
Available at: http://works.bepress.com/thomas_white1/2/