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Book
Benchmarking Customer Relationship Management
(2002)
  • Thomas Puschmann
  • Rainer Alt
Keywords
  • Customer Relationship Management
Publication Date
July 1, 2002
Publisher
Institut für Wirtschaftsinformatik, Universität St. Gallen
Citation Information
Thomas Puschmann and Rainer Alt. Benchmarking Customer Relationship Management. St.Gallen(2002)
Available at: http://works.bepress.com/thomas_puschmann/58/