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Contribution to Book
Success Factors in CRM Implementation: Results from a Consortial Benchmarking Study
Electronic Customer Relationship Management (2006)
  • Rainer Alt
  • Thomas Puschmann
Publication Date
2006
Editor
Jerry Fjermestad, Nicholas C. Jr. Romano
Publisher
M.E. Sharpe
Citation Information
Rainer Alt and Thomas Puschmann. "Success Factors in CRM Implementation: Results from a Consortial Benchmarking Study" New YorkElectronic Customer Relationship Management (2006)
Available at: http://works.bepress.com/thomas_puschmann/29/