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Article
CRM-Pioniere setzen Maßstäbe
Database Marketing (2002)
  • Ulrike Huetter
  • Thomas Puschmann
  • Rainer Alt
Keywords
  • Customer Relationship Management,
  • Benchmarking
Publication Date
July 1, 2002
Citation Information
Ulrike Huetter, Thomas Puschmann and Rainer Alt. "CRM-Pioniere setzen Maßstäbe" Database Marketing Vol. 3 Iss. 1 (2002)
Available at: http://works.bepress.com/thomas_puschmann/20/