"Building a Successful Brand: The Story of Eu Yan San" by Jessica CHONG

Selected Works of Thomas MENKHOFF

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Building a Successful Brand: The Story of Eu Yan San

Catalyst for Change: Chinese Business in Asia

Jessica CHONG
Willem SMIT
Thomas MENKHOFF, Singapore Management University
Christopher CLAYMAN
Richard EU

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Publication Type

Book Chapter

Publication Date

1-2014

Discipline

Asian Studies,
Business,
Marketing and
Organizational Behavior and Theory

Editor

Thomas Menkhoff, Chay Yue Wah, Hans-Dieter Evers and Hoon Chang Yau

ISBN

9789814452410

Identifier

10.1142/9789814452427_0009

Publisher

World Scientific

City or Country

Singapore

Additional URL

https://worldcat.org/isbn/9789814452410

Citation Information

Jessica CHONG, Willem SMIT, Thomas MENKHOFF, Christopher CLAYMAN, et al.. "Building a Successful Brand: The Story of Eu Yan San" Catalyst for Change: Chinese Business in Asia (2014) p. 213 - 229
Available at: http://works.bepress.com/thomas_menkhoff/167/