In the hotel industry today, website marketing and third party distribution metrics are of critical importance in understanding the effectiveness of hotel revenue management objectives. This research article proposes a new model which tests hotel web-effectiveness using the following variables: reach, content, consistency and price parity (RCO2P). Additionally, this study compares the RCO2P hotel -web effectiveness model to other Hotel-web effectiveness research studies. Results of the RCO2P study indicated preferential display sequencing emerged as a significant factor in the reach category among all all hotel properties reviewed. Only six of 10 properties were measured as having achieved optimal web-effectiveness, while poor price-parity competency reflected the most situation critical performance among sampled hotel properties. International comparative research methodologies were examined and determined to be effective models of certain hotel web-effectiveness dimensions, however, a comprehensive hotel web-effectiveness measurement model is still lacking which can better inform hotel industry executives. Therefore, future research should incorporate a best practice research approach combining the current RCO2P study elements with other web-effectiveness measurement criteria based on the collective best practices identified among the research studies reviewed.