Skip to main content
profile image
Tom Kenny
Book
Social Media and Genre Studies: An investigation of Facebook and Twitter Higher Education Web Pages
(2023)
  • Thomas Kenny, Molloy University
Link
Abstract
This book investigates whether Facebook and Twitter have become a genre of media for higher education institutions. Thomas Kenny has conducted a mixed-methods study using a combination of content analysis and interviews with social media employees to explore the purpose, form, and functionality of these web pages. Ultimately, Kenny argues that while institutional web pages on Facebook and Twitter do constitute a genre, each is a separate and distinct platform that works differently with varying goals, structure, and effectiveness associated with them. Scholars of communication, information studies, media studies, journalism, and higher education will find this book of particular interest.
Keywords
  • Genre,
  • Information Studies,
  • Social Media,
  • Higher Education,
  • Facebook,
  • Twitter
Disciplines
Publication Date
Spring April 20, 2023
Publisher
Rowman & Littlefield
ISBN
978-1-66690-735-3
Citation Information
Thomas Kenny. Social Media and Genre Studies: An investigation of Facebook and Twitter Higher Education Web Pages. (2023)
Available at: http://works.bepress.com/thomas-kenny/73/