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Article
The Role of Affect in Interpersonal Marketing Encounters: Alternative Conceptualizations
(2015)
Disciplines
- Psychology and
- Marketing
Publication Date
January 1, 2015
DOI
10.1007/978-3-319-13144-3_1
Citation Information
Thomas F. Stafford. "The Role of Affect in Interpersonal Marketing Encounters: Alternative Conceptualizations" (2015) p. 1 - 6 Available at: http://works.bepress.com/thomas-f-stafford/18/