Article
The Internet for the rest of us: Marketing on the World Wide Web.
USF St. Petersburg campus Faculty Publications
Document Type
Article
Publication Date
1996
Abstract
Excerpt: "The purpose of this article is twofold. First, we briefly explain what the Internet, and specifically the World Wide Web, is and what it has to offer the business community. Second, we present a typology which describes four ways in which the World Wide Web can serve as a marketing tool. This typology is used to illustrate the variety of ways in which businesses can make use of the World Wide Web to create a competitive advantage over the flood of other companies moving to this new promotion medium."
Comments
Abstract only. Full-text article is available only through licensed access provided by the publisher. Published in Journal of Consumer Marketing, 13(2), 36-47. doi: 10.1108/07363769610115393 Members of the USF System may access the full-text of the article through the authenticated link provided.
Language
en_US
Publisher
MCB University Press
Creative Commons License
Creative Commons Attribution-Noncommercial-No Derivative Works 4.0
Citation Information
Ainscough, T.L. & Luckett, M.G. (1996). The Internet for the rest of us: Marketing on the World Wide Web. Journal of Consumer Marketing, 13(2), 36-47. doi: 10.1108/07363769610115393