"Effects of brand name, bank name, and interest rate on consumer evaluations of credit cards." by Thomas L. Ainscough

Selected Works of Thomas L. Ainscough

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Article

Effects of brand name, bank name, and interest rate on consumer evaluations of credit cards.

USF St. Petersburg campus Faculty Publications

Thomas L. Ainscough
Omar Ayub
Pierre Reyne

SelectedWorks Author Profiles:

Thomas L. Ainscough

Document Type

Article

Publication Date

1999

Disciplines

Business and
Marketing

Comments

Citation only. Full-text article is available through licensed access provided by the publisher. Published in Journal of Financial Services Marketing 4(1): 37-48, 1999.

Language

en_US

Publisher

Palgrave Macmillan Ltd.

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0

Citation Information

Ainscough, T.L., Ayub, O. & Reyne, P., (1999). Effects of brand name, bank name, and interest rate on consumer evaluations of credit cards. Journal of Financial Services Marketing 4(1): 37-48, 1999.