Article
Will you help me please? The effects of race, gender and manner of dress on retail service.
USF St. Petersburg campus Faculty Publications
Document Type
Article
Publication Date
2000
Abstract
This research attempts to determine if a customer's visible physical characteristics influence retail service delivery. The results of this study suggest that black and male customers wait significantly longer than white and female customers at retail customer service counters. In addition, females are more likely to experience a positive transaction outcome than males.
Comments
Abstract only. Full-text article is available only through licensed access provided by the publisher. Published in Marketing Letters, 11(2), 129-136. Members of the USF System may access the full-text of the article through the authenticated link provided.
Language
en_US
Publisher
Springer
Creative Commons License
Creative Commons Attribution-Noncommercial-No Derivative Works 4.0
Citation Information
Ainscough, T. L. & Motley, C. M. (2000). Will you help me please? The effects of race, gender and manner of dress on retail service. Marketing Letters, 11(2), 129-136.