"Using the pyramid approach to teaching marketing research." by James W. Peltier

Selected Works of Thomas L. Ainscough

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Article

Using the pyramid approach to teaching marketing research.

USF St. Petersburg campus Faculty Publications

James W. Peltier
John Westfall
Thomas L. Ainscough

SelectedWorks Author Profiles:

Thomas L. Ainscough

Document Type

Article

Publication Date

2001

Disciplines

Business,
Marketing and
Scholarship of Teaching and Learning

Comments

Citation only. Full-text article is available through licensed access provided by the publisher. Published in Business Education Forum, 55(4), 40-43.

Language

en_US

Publisher

National Business Education Association

Creative Commons License

Creative Commons Attribution-Noncommercial-No Derivative Works 4.0

Citation Information

Peltier, J.W., Westfall, J. & Ainscough, T.L. (2001). Using the pyramid approach to teaching marketing research. Business Education Forum, 55(4), 40-43.