Article
The effects of class size and learning style on student performance in a multimedia-based marketing course.
USF St. Petersburg campus Faculty Publications
Document Type
Article
Publication Date
2001
Disciplines
Abstract
Traditionally, students in large sections perform worse in terms of content knowledge than those in small sections. In addition, research has shown that students with different learning styles perform differently in the same classroom. This study shows that these effects may be minimized by the extensive use of multimedia technology in the classroom.
Language
en_US
Publisher
Sage Publications
Creative Commons License
Creative Commons Attribution-Noncommercial-No Derivative Works 4.0
Citation Information
Karakaya, F., Ainscough, T.L. & Chopoorian, J. (2001). The effects of class size and learning style on student performance in a multimedia-based marketing course. Journal of Marketing Education, 23(2), 84-90, doi:10.1177/0273475301232002
Abstract only. Full-text article is available only through licensed access provided by the publisher. Published in Journal of Marketing Education, 23(2), 84-90, doi:10.1177/0273475301232002 Members of the USF System may access the full-text of the article through the authenticated link provided.