Contribution to Book
Forward by Fowler, Professional Practice 101, Third Edition, By Andrew Pressman
Professional Practice 101, A Compendium of Effective Business Strategies in Architecture, 3rd edition
(2020)
Abstract
Forward for Andrew Pressman's Professional Practice 101, A Compendium of Effective Business Strategies in Architecture, 3rd edition (2020)
Keywords
- Architecture Practice
Disciplines
- Architecture and
- Business
Publication Date
Spring May 1, 2020
Editor
Andrew Pressman
Publisher
Routledge
ISBN
9781138506886
Publisher Statement
Professional practice courses often suffer from a boring reputation, but there’s nothing dull about this updated, cornerstone edition of Professional Practice 101, which renders accessible the art and science of contemporary architectural practice. With its unique focus on links between design thinking and practice, this third edition brings an inspiring and fresh perspective to the myriad issues involved in successful architectural practice. The process of providing architectural services in today’s constantly evolving practice environment must be just as creative, intellectually rigorous, and compelling as wrestling with design problems.
Citation Information
"This is not your grandparent’s version of a practice textbook, it is so much more… a one stop shop for understanding the mysteries of our profession… As a warning, once you pick up this book, you will not put it down until finished; and then continue to use it as a reference." —Thomas Fowler IV, FAIA, ACSA Distinguished Professor
Critical praise for the Second Edition of Professional Practice 101
Creative Commons License
This work is licensed under a Creative Commons CC_BY International License.