"Self-Effacing versus Self-Enhancing Brand Appeals: The Influence of Impression Management Styles on Consumption Behavior" by Tessa Garcia-Collart

Faculty Selected Works of Tessa Garcia-Collart

Article

Self-Effacing versus Self-Enhancing Brand Appeals: The Influence of Impression Management Styles on Consumption Behavior

Marketing Science Institute (2019)

Tessa Garcia-Collart, University of Missouri-St. Louis
Jessica Rixom

Link

Disciplines

Marketing

Publication Date

May 8, 2019

Citation Information

Tessa Garcia-Collart and Jessica Rixom. "Self-Effacing versus Self-Enhancing Brand Appeals: The Influence of Impression Management Styles on Consumption Behavior" Marketing Science Institute Vol. 19 Iss. 130 (2019) p. 1 - 41
Available at: http://works.bepress.com/tessa-garcia-collart/2/