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Article
The Use of National Identity for Developing an International Sales Strategy
Advances in Marketing, Southwest Marketing Association Proceedings (1994)
  • Terry W. Loe, Kennesaw State University
  • Bruce Keillor
Disciplines
Publication Date
1994
Citation Information
Terry W. Loe and Bruce Keillor. "The Use of National Identity for Developing an International Sales Strategy" Advances in Marketing, Southwest Marketing Association Proceedings (1994)
Available at: http://works.bepress.com/terry_loe/39/