Article
The Role of Communications in Relationship Development: A Marketing Channels Perspective
1995 Southern Marketing Association Proceedings
(1995)
Publication Date
1995
Citation Information
Terry W. Loe and Amy Morgan. "The Role of Communications in Relationship Development: A Marketing Channels Perspective" 1995 Southern Marketing Association Proceedings (1995) Available at: http://works.bepress.com/terry_loe/35/