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Article
A Cross-Cultural Examination of Third-Person Effect and Online Social Networking: Implications for Viral Marketing, Word-of-Mouth Brand Communications, and Consumer Behavior in User-Generated Media
Department of Marketing
  • Terry Daugherty, The University of Akron
Document Type
Article
Publication Date
4-1-2009
Citation Information
Terry Daugherty. "A Cross-Cultural Examination of Third-Person Effect and Online Social Networking: Implications for Viral Marketing, Word-of-Mouth Brand Communications, and Consumer Behavior in User-Generated Media" (2009)
Available at: http://works.bepress.com/terry_daugherty/8/