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Article
Effect of Visual Sensory Immersion on Presence, Product Knowledge, Attitude toward the Product and Purchase Intention
Department of Marketing
  • Terry Daugherty, The University of Akron
Document Type
Article
Publication Date
10-1-2001
Citation Information
Terry Daugherty. "Effect of Visual Sensory Immersion on Presence, Product Knowledge, Attitude toward the Product and Purchase Intention" (2001)
Available at: http://works.bepress.com/terry_daugherty/53/