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Article
E-Branding: The Influence of Compelling Virtual Product Experiences on Brand Attitude
Department of Marketing
  • Terry Daugherty, The University of Akron
Document Type
Article
Publication Date
4-1-2003
Citation Information
Terry Daugherty. "E-Branding: The Influence of Compelling Virtual Product Experiences on Brand Attitude" (2003)
Available at: http://works.bepress.com/terry_daugherty/52/