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Article
Assessing the Value of Product Placement from the Consumers Perspective
Department of Marketing
  • Terry Daugherty, The University of Akron
Document Type
Article
Publication Date
4-1-2007
Citation Information
Terry Daugherty. "Assessing the Value of Product Placement from the Consumers Perspective" (2007)
Available at: http://works.bepress.com/terry_daugherty/51/