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Article
Consumer Responses to Stereoscopic 3-D as an Advertising Tool: An Exploratory Study
Department of Marketing
  • Terry Daugherty, The University of Akron
Document Type
Article
Publication Date
7-1-2008
Citation Information
Terry Daugherty. "Consumer Responses to Stereoscopic 3-D as an Advertising Tool: An Exploratory Study" (2008)
Available at: http://works.bepress.com/terry_daugherty/49/