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Article
An Exploratory Study of Marketing Communication Practitioners Embracement of and Satisfaction with Integrated Marketing Communications
Department of Marketing
  • Terry Daugherty, The University of Akron
Document Type
Article
Publication Date
7-1-2002
Citation Information
Terry Daugherty. "An Exploratory Study of Marketing Communication Practitioners Embracement of and Satisfaction with Integrated Marketing Communications" (2002) p. 367 - 373
Available at: http://works.bepress.com/terry_daugherty/42/