Skip to main content
Article
Impact of 3-D Advertising on Product Knowledge, Brand Attitude, and Purchase Intention: The Mediating Role of Presence.
Department of Marketing
  • Terry Daugherty, The University of Akron
Document Type
Article
Publication Date
10-1-2002
Citation Information
Terry Daugherty. "Impact of 3-D Advertising on Product Knowledge, Brand Attitude, and Purchase Intention: The Mediating Role of Presence." Vol. 31 (2002) p. 43 - 57
Available at: http://works.bepress.com/terry_daugherty/4/