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Article
Consumers' Perception of Product Placement: Assessing the Strategic Value versus Advertising
Department of Marketing
  • Terry Daugherty, The University of Akron
Document Type
Article
Publication Date
10-1-2010
Citation Information
Terry Daugherty. "Consumers' Perception of Product Placement: Assessing the Strategic Value versus Advertising" (2010)
Available at: http://works.bepress.com/terry_daugherty/36/