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Article
MARKETING COMMUNICATION PRACTITIONERS' PERCEPTIONS OF IMC.
Department of Marketing
  • Terry Daugherty, The University of Akron
Document Type
Article
Publication Date
10-1-2002
Citation Information
Terry Daugherty. "MARKETING COMMUNICATION PRACTITIONERS' PERCEPTIONS OF IMC." Vol. 13 (2002) p. 448
Available at: http://works.bepress.com/terry_daugherty/33/