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Article
The Impact of Consumer Self-Efficacy on Brand Attitude and Adoption of e-Services
Department of Marketing
  • Terry Daugherty, The University of Akron
Document Type
Article
Publication Date
4-1-2003
Citation Information
Terry Daugherty. "The Impact of Consumer Self-Efficacy on Brand Attitude and Adoption of e-Services" (2003)
Available at: http://works.bepress.com/terry_daugherty/30/