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Article
Polychronic Media Consumption: Exploring Attitudes Toward Simultaneous Media Use
Department of Marketing
  • Terry Daugherty, The University of Akron
Document Type
Article
Publication Date
4-1-2005
Citation Information
Terry Daugherty. "Polychronic Media Consumption: Exploring Attitudes Toward Simultaneous Media Use" (2005)
Available at: http://works.bepress.com/terry_daugherty/23/