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Article
POLYCHRONIC MEDIA CONSUMPTION: EXPLORING ATTITUDES TOWARD SIMULTANEOUS MEDIA USAGE.
Department of Marketing
  • Terry Daugherty, The University of Akron
Document Type
Article
Publication Date
10-1-2005
Citation Information
Terry Daugherty. "POLYCHRONIC MEDIA CONSUMPTION: EXPLORING ATTITUDES TOWARD SIMULTANEOUS MEDIA USAGE." (2005) p. 74 - 76
Available at: http://works.bepress.com/terry_daugherty/20/