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Article
Brand Name Deployment: Initiating Relationships Through Attentive Processing in Music Lyrics
Department of Marketing
  • Terry Daugherty, The University of Akron
Document Type
Article
Publication Date
4-1-2004
Citation Information
Terry Daugherty. "Brand Name Deployment: Initiating Relationships Through Attentive Processing in Music Lyrics" (2004)
Available at: http://works.bepress.com/terry_daugherty/16/