Skip to main content
Article
Assessing the Value of Product Placement From the Consumer's Perspective
Department of Marketing
  • Terry Daugherty, The University of Akron
Document Type
Article
Publication Date
10-1-2007
Disciplines
Citation Information
Terry Daugherty. "Assessing the Value of Product Placement From the Consumer's Perspective" (2007) p. 64
Available at: http://works.bepress.com/terry_daugherty/15/