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Article
Examining the Organizational Structure of Integrated Marketing Communications Agencies
Department of Marketing
  • Terry Daugherty, The University of Akron
Document Type
Article
Publication Date
10-1-2000
Citation Information
Terry Daugherty. "Examining the Organizational Structure of Integrated Marketing Communications Agencies" (2000) p. 155
Available at: http://works.bepress.com/terry_daugherty/14/