Article
Marketing art museums using social networking services: An identity salience model
International Textile and Apparel Association (ITAA) Annual Conference Proceedings
Track
MB: Merchandising/Marketing/Retailing: Branding
Disciplines
Description
Marketing art museums is crucial in promoting the art and history of textiles whereby may indirectly support the research and conservation of textile arts, since many art museums possess historic textile collections. With the growth of social networking services (SNS) marketing, it seemed intuitive for art museums or other nonprofit organizations to adopt SNS as one of communication channels.
Citation Information
Te-Lin Chung and Sonali Diddi. "Marketing art museums using social networking services: An identity salience model" (2013) Available at: http://works.bepress.com/telin-chung/12/