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Article
Purchase Intention of Green Product: An Approach Based Customer Orientation
Political Economy - Development: Environment eJournal (2014)
  • Tarek Abdellatif
Abstract
The market of green products is in an increasing developing. This research paper aims at examining the impact of customer orientation in attitudes toward green products, then the influence of these attitudes in the purchase intention taking into consideration the moderator effects of environmental consciousness and perceived customer effectiveness. A quantitative study is used based on a questionnaire addressed to 420 respondents via Facebook. Next, results are discussed.
Keywords
  • customer orientation,
  • green product,
  • attitudes,
  • purchase intention,
  • environmental consciousness,
  • perceived customer effectiveness
Publication Date
Winter November 19, 2014
Citation Information
Tarek Abdellatif. "Purchase Intention of Green Product: An Approach Based Customer Orientation" Political Economy - Development: Environment eJournal Vol. Vol 3 Iss. Issue 44 (2014)
Available at: http://works.bepress.com/tarek_abdellatif/4/