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Article
The Effects of Culture on Expatriates' Perceived Image of the Tourism Destination
Behavioral Marketing eJournal (2015)
  • Tarek Abdellatif
Abstract
The opening of borders and the globalization have facilitated the transition of expatriate employees in the tourism field. The appearance of this phenomenon has spawned several consequences such as changing the level of perceived service quality; it has influenced also the perceived image of the tourist destination. Since the choice of destination is large, this needs more focus on factors that can influence it. The objective of this paper is to propose an appropriate model, presenting the effects of culture expatriates on the choice of the destination. Based on a quantitative survey of 400 Internet users; our results show that the culture of expatriates influences the destination’s perceived image.
Keywords
  • expatriate,
  • culture,
  • perceived image,
  • destination,
  • tourism
Publication Date
Spring May 13, 2015
Citation Information
Tarek Abdellatif. "The Effects of Culture on Expatriates' Perceived Image of the Tourism Destination" Behavioral Marketing eJournal Vol. Vol 7 Iss. Issue 17 (2015)
Available at: http://works.bepress.com/tarek_abdellatif/2/