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Article
The Influence of the Internal Marketing on the Behavior of the Expatriate Employee and on the Determination of the External Customer Satisfaction
Humanistic Management Network Research Paper Series (2015)
  • Tarek Abdellatif
Abstract
Several studies have examined the relationship between internal marketing and external customer satisfaction. Our research examined the relationship of the expatriate in his capacity as internal customer, considering the culture’s role on the latter in determining the perceived quality of service. Our study will reveal the mysterious relationship between culture and quality of service perceived through the internal marketing of the company. An empirical study of 378 expatriates working in service companies has helped revealing the employee’s role in the customer’ satisfaction through his culture.
Keywords
  • Internal marketing,
  • expatriate employee,
  • culture,
  • external customer satisfaction,
  • perceived service quality,
  • internal satisfaction
Publication Date
Spring April 15, 2015
Citation Information
Tarek Abdellatif. "The Influence of the Internal Marketing on the Behavior of the Expatriate Employee and on the Determination of the External Customer Satisfaction" Humanistic Management Network Research Paper Series Vol. Vol 7 Iss. Issue 17 (2015)
Available at: http://works.bepress.com/tarek_abdellatif/1/