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Contribution to Book
Product strategy and innovation at Glaceau Vitaminwater
Marketing principles
  • Tania von der Heidt, Southern Cross University
Document Type
Book chapter
Publication Date
Citation Information

von der Heidt, T 2011, 'Product strategy and innovation at Glaceau Vitaminwater', in WM Pride, OC Ferrell, B Lukas, S Schembri & O Niininen (eds), in Marketing Principles, 1st Asia-Pacific edn., Cengage Learning, Sydney, NSW. ISBN: 9780170190862