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Presentation
Fostering business students' creative problem solving through marketing planning
XXIII International Society for Professional Innovation Management (ISPIM) Conference: action for innovation; innovating from experience
  • Tania von der Heidt, Southern Cross University
Document Type
Conference publication
Publication Date
1-1-2012
Disciplines
Citation Information

von der Heidt, T 2012, 'Fostering business students' creative problem solving through marketing planning', in I Bitran (ed.), XXIII International Society for Professional Innovation Management (ISPIM) Conference: action for innovation; innovating from experience, Barcelona, Spain, 17-20 June, ISPIM.