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The truth about modern marketing
The Northern Rivers Echo
  • Tania von der Heidt, Southern Cross University
Document Type
Other
Publication Date
7-8-2010
Abstract
In a recent article you read the assertion that “deception is essential to modern marketing” and that marketing is to blame for society’s overconsumption and diseases of affluence (moral weakness, depression, obesity). Of course, blame rarely rests with one party. For a different view as to what marketing is and where else to point the finger, read on.
Citation Information

von der Heidt, T 2010, 'The truth about modern marketing', The Northern Rivers Echo, 8 July.

Published version available from:

http://www.echonews.com.au/story/2010/07/08/the-truth-about-modern-marketing/