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Sustainable business makes sense
The Northern Rivers Echo
  • Tania von der Heidt, Southern Cross University
Document Type
Other
Publication Date
7-22-2010
Abstract
The topic of sustainability has become ubiquitous. We are increasingly aware of global environmental degradation and social inequity. Can marketers contribute to the goal of sustainability?
Citation Information

von der Heidt, T 2010, 'Sustainable business makes sense', The Northern Rivers Echo, 22 July.

Published version available from:

http://www.echonews.com.au/story/2010/07/22/sustainable-business-makes-marketing-sense/