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Presentation
Understanding Chinese consumers' housing purchase decisions: results from Wuhan
Proceedings of the 2014 Australian and New Zealand Marketing Academy Conference (ANZMAC): Agents of Change
  • R Zeng
  • Tania von der Heidt, Southern Cross University
  • A Yeong
Document Type
Conference publication
Publication Date
1-1-2014
Disciplines
Citation Information

Zeng, R, von der Heidt, T & Yeong, A 2014, 'Understanding Chinese consumers' housing purchase decisions: results from Wuhan', in S Rundle-Thiele, K Kubacki & D Arli (eds), Proceedings of the 2014 Australian and New Zealand Marketing Academy Conference (ANZMAC): Agents of Change, Brisbane, Qld., 1-3 December, ANZMAC, Brisbane, Qld., pp. 374-383

Available on Open Access