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Presentation
Cognitive dissonance and individuals' response stratgies as a basis for audience segmentation to deduce factory-farmed meat consumption
Proceedings of the International Non-Profit and Social Marketing Conference (INSM)
  • Tania von der Heidt, Southern Cross University
  • Iris Bergmann, RMIT University
  • Cecily Maller, RMIT University
Document Type
Conference publication
Publication Date
1-1-2010
Disciplines
Citation Information

von der Heidt, T , Bergmann, I & Maller, C 2010, 'Cognitive dissonance and individuals' response stratgies as a basis for audience segmentation to deduce factory-farmed meat consumption', in R Russell-Bennett & S Rundle-Thiele (eds), Proceedings of the International Non-Profit and Social Marketing Conference (INSM), Brisbane, Qld., 15-16 July, INSM, pp. 32-35. ISBN: 9781741073201.