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About Tania von der Heidt

Dr Tania von der Heidt BBus(NRCAE) MBA(SCU) DipFin(SIA) PhD(SCU)GradCertT&L HE (SCU)
Tania is a Senior Lecturer in Marketing and Director of the Doctor of Business Administration (DBA) program at the School of Business & Tourism.
Currently, she is teaching first-year Marketing Principles, overseeing about 90 DBA candidates and supervising 10 DBA and PhD candidates' marketing-related research projects. For her learning-centred approaches, Tania has been awarded a Vice Chancellor award for outstanding contribution to student learning.
Tania's primary research area is creative problem solving and collaboration in product innovation for sustainability marketing. For her PhD, she developed and tested a model of multi-stakeholder relationships for collaborative product innovation in Australian manufacturing.
Tania has led a number of research projects, including three for the Cooperative Research Centre (CRC) for Rail Innovation (one investigated strategic information for adoption of very fast trains in Australia; two others researched opportunities for improving rail environmental regulations and legislation and the costs associated with excessive regulation). Tania also led a research project to investigate the embeddedness of sustainability skills in the Bachelor of Business curriculum in Business and Tourism schools. Tania and her team were awarded a Vice Chancellor and a national Office of Learning & Teaching award for achievements related to this work.
Prior to joining SCU, Tania worked for more than ten years with companies in Australia and Germany: As a Fund Manager with State Street Bank & Trust Company, as a Consultant in productivity improvements with Alexander Proudfoot Management Ltd., as a Marketing Controller with automobile manufacturer Audi AG and as an Export Consultant with natural pharmaceutical manufacturer, TP Health Limited.


Present Casual Academic, School of Business and Tourism, Southern Cross University

Curriculum Vitae


Contact Information

PO Box 157
Lismore NSW
Australia 2480
Phone: (+61 2) 6620 3086
Fax: (+61 2) 6622 2717


Journal articles (18)

Books (1)

Books and CRC reports (6)