Ancillary Revenue and Price Fairness: An Exploratory Study Pre & Post FlightPublications
Submitting CampusDaytona Beach
DepartmentManagement, Marketing, & Operations
Document TypeConference Proceeding
Abstract/DescriptionThe growing impact of Ancillary Revenue on consumer choice and shopping behavior continues to be a highly debated issue. In the US, the Department of Transportation (DOT) has stepped into the debate and is investigating the possibility of new rules on how airlines must report and display such ancillary offerings. While the DOT collects data, reports on the amount of ancillary revenue earned by the airlines continue to rise. Examining past research on price fairness from the marketing literature and the impact of revenue management on price fairness from the aviation literature, this article joins new research appearing on the impact of a la carte pricing and ancillary revenue on perceptions of price fairness. This study focuses on the issue of price fairness pre and post flight and how ancillary price offerings are communicated to consumers when purchasing airline services.
Sponsorship/Conference/InstitutionAir Transport Research Society Conference
Citation InformationBlaise P Waguespack and Tamilla Curtis. "Ancillary Revenue and Price Fairness: An Exploratory Study Pre & Post Flight" (2013)
Available at: http://works.bepress.com/tamilla_curtis/12/