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Contribution to Book
Visual competency
Encyclopedia of Terminology for Educational Communications and Technology (2013)
  • Tonia A. Dousay, University of Wyoming
Abstract
Visual competency is the process by which individuals operationalize the concept of visual literacy. Visual literacy is an approach to iconic thinking and the grammar of imagery, which continues the tradition of Debes (1968), Arnheim (1969), and Dondis (1973). Visual literacy is commonly illustrated in the con- structs of visual learning, visual thinking, and visual communication, as proposed by Randhawa (1978). The relationships between visual thinking, learning, and communication are often explained as laying along a continuum from internal processing, thinking, to external action, communication (Seels, 1994).
Keywords
  • visual literacy,
  • message design
Publication Date
2013
Editor
Rita Richey
Publisher
Springer
Citation Information
Tonia A. Dousay. "Visual competency" Encyclopedia of Terminology for Educational Communications and Technology (2013)
Available at: http://works.bepress.com/tadousay/5/