Contribution to Book
Analysis of cognitive communication scripts
The International Encyclopedia of Communication Research Methods
(2017)
Abstract
Cognitive scripts are mental models that tell us how to “do” routine and nonroutine activities; they are invaluable sociocultural resources that we utilize to successfully and smoothly play our parts in our social worlds. We learn cognitive scripts through the process of socialization and subsequently draw on them to anticipate, decode, and strategically engage in social activity.
Keywords
- cognitive processes,
- communication research methods,
- intercultural communication,
- language and social interaction
Disciplines
Publication Date
November 7, 2017
Editor
Jörg Matthes
Publisher
Wiley-Blackwell
DOI
10.1002/9781118901731.iecrm0004
Citation Information
Tabitha Hart. "Analysis of cognitive communication scripts" The International Encyclopedia of Communication Research Methods (2017) Available at: http://works.bepress.com/tabitha_hart/15/