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Article
Digital Divide and Purchase Intention: Why Demographic Psychology Matters
Journal of Economic Psychology
  • Syed H. Akhter, Marquette University
Document Type
Article
Publication Date
6-1-2003
Disciplines
Abstract
The author examines the issue of digital divide from a demographic perspective. The influence of gender, age, education, and income on the likelihood to purchase over the Internet is empirically examined. Hypotheses are framed in the context of psychological correlates of the demographic variables. Findings show that these variables significantly influence the likelihood to purchase over the Internet and can be used to profile, segment, and target markets and develop public policies to bridge the digital divide.
Comments

Accepted version. Journal of Economic Psychology, Vol. 24, No. 3 (June 2003): 321-327. DOI.

NOTICE: this is the author’s version of a work that was accepted for publication in Journal of Economic Psychology. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. Changes may have been made to this work since it was submitted for publication. A definitive version was subsequently published in Journal of Economic Psychology, VOL 24, ISSUE 3, (June 2003) DOI.

Citation Information
Syed H. Akhter. "Digital Divide and Purchase Intention: Why Demographic Psychology Matters" Journal of Economic Psychology (2003) ISSN: 0167-4870
Available at: http://works.bepress.com/syed_akhter/8/