Information Acquisition and Investment Decisions on the Internet: An Empirical InvestigationMarketing Management Journal
PublisherMarketing Management Association
AbstractWith intensifying competition, the significance of understanding customer characteristics related to information acquisition and decision making on the Internet has increased. An understanding of customer characteristics can become a crucial element in the development and implementation of marketing strategy. This paper examines the influence of some key demographic and psychological variables on information acquisition and investment decisions on the Internet, related to mutual funds. Findings indicate that product familiarity, age, and information breadth significantly influenced information acquisition. For investment decisions on the Internet, in addition to the above-mentioned variables, sex and overconfidence was also significant.
Citation InformationSyed H. Akhter and Pervaiz Alam. "Information Acquisition and Investment Decisions on the Internet: An Empirical Investigation" Marketing Management Journal (2001) ISSN: 1534-973X
Available at: http://works.bepress.com/syed_akhter/15/